All books have at least one USP (unique selling point).
My recent novel, The Black Thread, (published Jan 2009 in large print), had two:
1) British canals and Barges,
2) The historic mill town of Saltaire.
As a result of targeting these specific points for my publicity and reviews, I was surprised how many canal and waterway magazines were interested in a story set on the Leeds and Liverpool Canal.
The publicity I received was excellent and the hardback edition sold out soon after publication.
I hope the large print will perform equally as well.
For more information go to http://www.squidoo.com/theblackthread
Margaret Muir
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1 comment:
This is a good example of UPS, Margaret. Elsewhere I'd read that some authors consider featuring real localities - pubs and hotels - and then use them to promote their books! I'm thinking of doing this for 'Pain Wears No Mask' as some major scenes at the end take place in a hotel in Newcastle upon Tyne.
nik (Ross Morton)
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